International Business - SWOT Analysis Essay Example | Topics and Well Written Essays - 750 words

International Business - SWOT Analysis - Essay Example Similarly ICC Championship Cricket Tournament is slated to be held in October in India, which could provide Rebel Sports an opportunity to enter the vast Indian market. Asian games are to be held in Doha (Qatar), again an opportunity for Rebel Sports to become 'known' to international customers. Such trial launches have a big advantage, they provide an easy escape route in case the company feels that the market is too hot to handle. Launches coinciding with sporting events give an extra inch of publicity. The company has to do a realistic feedback analysis regarding the acceptance of its brand and the reactions of competitors. Accordingly the company is to plan its future strategy. It can even keep the doors of alliances open with other companies after such trial launches. Plan Publicity Campaigns: This is a media age. Media campaigns are almost a necessity now. Moreover in these types of sporting figure having an image of demigods, things become little easier (though little costly) for companies like Rebel Sports. Also for example, Indian Films are very much popular not only within India but in the subcontinent as well. The sheer numbers of Indian migrant community in almost every country in the subcontinent makes Film stars too an obvious choice to launch such campaigns. Recruitment: On whatever scale the company wishes to launch its campaigns in any country/ region it needs to have some minimum workforce. The strategists can be from Australia but the ground level workers have to be from the target country. For this the company can get in touch with some HR consultants, providing staff on contract basis, to avoid any long-term obligations. Reaching Out to the Customers: Having done all the spadework the company is now ready to approach the customer. An international brand has to be seen in the market place in a manner befitting its reputation. Therefore local level tie-ups with some show rooms, shopping malls help in a big way. The showrooms/ Shopping malls are to be extended some lucrative offers for them to display Rebel Sports products prominently and to recommend these products to the customers (if the company has already launched a media campaign things become much easier). Gathering Feedback: Now is the time to take stock of its operations in the newer market. Simple business proposition states, the company has to be ready for some losses initially, that's exactly what Rebel Sports is supposed to do. And then study the business proposition over a period of time. A couple of months is enough for the company to plan its future. Conclusion: New avenues for business are explored when environment demands increase in pace of activity. Strategists feel more satisfied and comfortable with the prospects of growth from expansion. Rebel Sports has an experience of more than 20 years in this field so it can very well plan a strategy for opening stores in other countries as well. Today, rules of business success have changed.

The Devil Wears Prada Media Analysis Movie Review

The Devil Wears Prada Media Analysis - Movie Review Example Andrea knows nothing about fashion and people at the magazine makes fun of her. Throughout the film, her sense of style changes and she becomes a true fashionista. But as everything comes with a price, her relationships with friends and boyfriend starts falling apart. At the end of the movie, Andy understands that life is made of hard choices and she needs to go after what she wants. This movie represents the fashion industry as a world full of narcissistic and shallow people. An example is the way that everyone at Runway Magazine starts treating Andy differently when she decides to dress â€Å"accordingly†. She became respected by Emily, the first Assistant, and only after the makeover that she started to get thinks right that Miranda asked her. The fact is that the movie emphasizes the change of her behavior on the fact that she gave in into the fashion world, but the truth is that she changed her perspective and decided to have a positive attitude towards the things she needed to do. To create this high fashion atmosphere, the use of costuming is indispensable. As Stutesman would argue, â€Å"[costume] must express something far beyond the outfit: the costume designer must use clothes to create basic movie elements† (Stutesman 20). If the right clothes were not used, then the movie would not make as much sense, or it would not make the same impact as it did when it first came out.